Our approach for giving our clients maximum value for minimum possible price centres on us aligning with what you want your label to achieve.

Upfront, before any work begins, we ask our clients to name their label’s number one priority. Typically, we find it fits into one of two camps.

“We want to make the process as cost effective as possible.” Aka – “we want to save money”

OR

“We want to maximise the value of the limited real estate of our label.”
Aka – “we want to make money”

The reality is you can have both.

Save:
The way we think about the supply side of print is based on centuries-old equipment. This doesn’t make much sense to us.

In order to get maximum efficiency out of conventional print, you are incentivised to print as much as possible as infrequently as possible. I.e. fit in with what they want, not what you need.

So you may think you’re saving money on the per unit price, but you’re incurring unnecessary costs. There’s a better way.

It’s the opposite of how you are doing things today. You need to be printing less, more frequently at no extra cost.

With instant turnaround times and no run size limitations, you can print on your own terms – a digital supply chain means even less effort and more flexibility than ever.

Make:
Two things are critical – the inside (your product) and the outside (your label). We help with your label. It remains a powerful influence in persuading a consumer to purchase your product. That’s why we’ve invested in the world’s leading technology with perfect colour matching and unlimited options – from foils to high builds to textured finishes. We’ve also taken this further:

Endless customisation. Consumers want something personal. You can tailor your label for events, seasons, holidays, regions and even individuals – all in the same print run for no additional production cost. But this isn’t just about sales – use your label to further develop your brand and drive traffic towards social media.

The end result? Your label makes you money.

Value:
Whichever path you choose it ends in a quality, fit-for-purpose, label solution.

So we’ve shown how we can save you money, we’ve shown how we can help make you money. Usually you have to sacrifice efficiency for effectiveness or vice versa. With Excel Digital, you can have the best of both worlds.

Talk to us

Tell us about your next product, project or rebrand - We’d love to help you get started or jump right into the middle of it.